Fitbit has become a household name when it comes to fitness trackers and wearables in general - and not always for the right reasons. With affordable price points, the company behind some of the earliest fitness trackers to hit the market has consistently released well-received products.
However, there was also the kerfuffle over the Fitbit Force causing rashes, and later reports of the same issues in small quantities with the Charge and Surge iterations.
Regardless, Fitbit seems determined to push forward, and show everyone it still has some tricks up its sleeve. And now Fitbit feels that it's time to hit the smartwatch market, taking on the Motorola Moto 360 and the Huawei Watch with the Blaze.
But it has decided to do so without running Android Wear software. That makes it decidedly different from everything else out there, except the Samsung Gear Fit 2, which also straddles that fitness tracking and smartwatch line.
Fitbit Blaze price and release date
Announced in January 2016 at CES and released a few weeks later
Easily available now for $199 (£159.99, AU$329.95)
You can buy the Fitbit Blaze for $199 (£159.99, AU$329.95). That's the cheaper end of the smartwatch price scale, considering the likes of an Apple Watch 2 will cost you $369 (£369, AU$529) or more.
But this is still one of the more expensive Fitbit products, only just beaten for price by the $250 (£200, AU$350) fitness-focused Fitbit Surge . Plus the new Fitbit Charge 2 costs quite a bit less at $150 (£129.99, AU$250).
You may be able to get the Blaze a touch cheaper now it's a bit a older - take a look around for the best deal before you buy.
The Blaze is all about the fitness – after all, Fitbit does call this a 'smart fitness watch'.
Attractive UI in the app which is very easy to use
Works with almost all smartphones, but it's worth checking before you buy
If you've used a Fitbit product before, you know the app is one of the best things about owning one of its devices. The app makes the process of setting up the Fitbit Blaze simple, and presents you with a guide on how the watch works as soon as you download it.
When it's all set up, the Fitbit app will give you a huge variety of information. The main menu covers steps, heart rate, miles, calories, floors climbed and active minutes. You can compare past and present performance using daily, weekly or monthly charts.
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